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Research papers

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. F. Dijkstra
January 1, 1973
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Citation

Dijkstra, J. F. (1973a, January 01). What makes an industrial interviewer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-makes-an-industrial-interviewer


Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
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Citation

Cornelissen, J. A. (1973a, January 01). Summary of discussions in group II . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-ii-


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973
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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The fundamental requirements for the creation of a field force for interviewing in mass industrial markets are supplied by any large reputable consumer field force. Additional criteria may be little more than to place great emphasis in the selection...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: A. E.V. Dent
January 1, 1973
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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040


Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research papers

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Michael J. Baker
June 15, 1972
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Citation

Baker, M. J. (1972a, June 15). Identifying the early adopter of new industrial products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/identifying-the-early-adopter-of-new-industrial-products


Research papers

Typology of the attitude to information and decision-making of industrial executives (German)

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
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Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives-german-


Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products